The ICE has commissioned a music video. And you know what- it’s pretty damn amazing. Honestly; I’m not joking.
From Sir John Armitt busting a move, to a couple of engineers strutting their stuff along a sewage treatment plant; the video is a joy to watch.
I’ve known that a video involving engineers dancing had been in the pipeline for a while, and frankly my natural cynicism grown from too many years in the industry left me fairly nonplussed about the whole affair. Social media is a difficult game to play, and it’s an even harder one when you target is the “yooof of today“.
Today sees the release of the ICE’s Engineering Happiness video, and it’s hard to imagine how they could have done it better. From watching Sir John Armitt bust a move, to a couple of engineers strutting their stuff along a sewage treatment plant; the video is a joy to watch. It doesn’t take itself too seriously, and for that it manages to get the message across that engineering is fun in a way that no amount of project showcasing ever could. More than that, they’ve created something that I’d feel comfortable sharing with my friends inside and outside of the profession alike.
If you haven’t seen it already, you can check the video out here- just don’t forget to share the #engineeringhappiness when you’re done:
So top-hats off to the ICE; it’s an institution that I’m proud to be a member of.