Engineers: Fill In Your LinkedIn Profile
Following a random series of events, I found myself talking with a hiring manager last week. It was a fairly enlightening experience- I already had some experience as an interviewer; but I’d never had to help answer the question: what do we want and how do we get it? Of course, engineering companies across the UK are doing this all the time- what do we want: more resource, how do we get it…
The LinkedIn recruitment search engine is It’s stupidly easy, mighty impressive, and teaches you how important your online presence really is.
And the answer, perhaps unsurprisingly, seems to be LinkedIn. Yes- people still post job adverts in the NCE, etc.; I won’t deny the usefulness of the infinite career websites out there. But in an under-populated market (which civil/structural engineering is set to be for a while) where the majority of ideal candidates already have a job, tools like LinkedIn come into their own.
I am happy to admit that my interaction with LinkedIn has largely been to ‘fill it out whenever I can be bothered‘, and while it at least lists me as being in the right role- it doesn’t exactly match the CV I used to get the job in the first place. It was this fact that brought an unexpected lesson.
I’m guessing most of you haven’t seen the ‘company’ side of LinkedIn; where the site makes its real money as a search engine. Those looking to check out the talent pool can type in keywords, locations, etc. and be returned a list of oddly serious looking candidate profiles for the role. It’s stupidly easy, mighty impressive, and teaches you how important your online presence really is.
You see; I am qualified for the job we were discussing and, much to my disappointment, I wasn’t on that list. Despite actually doing every one of the keywords in the search on a day to day basis, my LinkedIn profile doesn’t actually say this. I’m not looking for another job; but it irked to think of the opportunities I might be missing simply because I can’t be bothered to add to the magnitudes of data about me on the internet.
There are a thousand and one articles on the internet about how to write the best LinkedIn profile that will make you a better person and a millionaire in just under 28 days; so I won’t even attempt to add to them. But I will say that, from my experience, the most important thing is to have all the key terms that describe your skills (read a few job adverts to find out what these are) present in your profile text.
You might not be looking for another job, but it’s a shame to miss out just because your online presence is a little dusty- so go, engineers, and fill out your LinkedIn profile!